- General Principles
- Restricted Countries
- Promotional Material
- Social Media
- Paid Social
- Website domain names/URLs
- Partnership Agreement
Use fair, clear and non-misleading information - Do not make any promises, guarantees or suggestions for and on behalf of Exness - Do not create unrealistic expectations
Do not promise that people can make money with Exness. Avoid using terms such as “easy profits”, “win/make/earn money”, “start your trading career”, or “make an income”, as well as other similar terms. In addition to this, implying that trading leads to success, a change in lifestyle, financial freedom or any other unwarranted benefit is prohibited.
Do not use any visual references showing money (cash, credit cards, notes and coins) that imply that trading can lead to guaranteed profits.
Provide balanced statements - Do not use absolute statements - Refer to both advantages and disadvantages
All statements must be balanced; therefore if you mention potential profits (advantages) you must always also mention potential losses (disadvantages/risks). Do not imply that trading in risky products such as CFDs and Exness’ products is suitable for everyone.
Wherever an advantage of trading, leverage and volatility is mentioned, the associated risks should also be stated.
Use accurate and up-to-date information - Do not make statements that cannot be verified with tangible evidence
All information related to Exness’ services, products, account types, product specifications, platforms and others must be relevant and up-to-date at all times. Do not advertise the fact that Exness offers trading signals, auto-trading, robots, investment advice, or portfolio or fund management services.
Do not make statements implying that Exness’ products can be physically delivered, or are traded on a recognised Market/Stock Exchange. Exness offers only Contracts for Difference (CFDs) on multiple underlying assets such as FX/Forex, Indices, Cryptocurrencies, and others (all Exness product’ specifications are subject to change).
Do not imply that Exness or its products are associated with gambling. Do not compare Exness’ services with those of a credit institution/bank.
Warn your audience of risks associated with trading - Include appropriate disclaimers
All promotional materials should include at least one risk warning/disclaimer that is clearly visible to readers. Risk warnings should not be buried within other content. Use the following disclaimer “Offered by Exness.com. Trading is risky.” or any other disclaimer provided by your Account Manager.
In addition, you should clearly disclose on the websites, landing pages, social network pages and other traffic sources you utilise for the promotion of Exness’ services and products only, that they are not owned or operated by Exness, as and where applicable. Use the following disclaimer “This page is not owned or operated by Exness” or “This page is owned and operated by an official partner of Exness”, or something similar.
Refer to the terms and conditions associated with Exness’ bonuses, contests, etc.
Whenever referring to an Exness bonus program, contest, or other related program, you must always include an asterisk next to such reference and add the following statement “*Terms and Conditions apply”, if and where applicable.
Do not refer to the licenses of EU-based Exness-branded brokers
Avoid using terms such as “EU/CySEC/FCA regulated broker”, “Your funds are protected with Exness”, or “worldwide regulated broker”, as well as other similar terms. Do not use the logos of CySEC, FCA or other regulatory authorities/bodies. Do not use EU flag or any text/images implying that your promotions are targeted to the European Economic Area.
Be transparent about your relationship with Exness
Do not introduce or present yourself as an employee or representative of Exness. Do not state that your activities and actions are endorsed by Exness.
Make fair comparisons
Using legal or brand names of competitor companies for advertising the Exness brand and comparing it with other brands in ads, or unfairly drawing comparisons with other brands in a negative light or any other unauthorised use of any third party copyrights or trademarks is prohibited.
Do not engage in any illegal activity of any type, including but not limited to displaying illegal content, which may be adverse to the reputation of Exness. This includes, but is not limited to, the use of content that is libelous, defamatory, obscene, abusive, violent, bigoted, hate-oriented, illegal, pornographic, related to gambling or children, or is linked to a website that does so.
Do not make or use unwarranted statements such as, but not limited to:
“If you want to make money, text me”
“Work from home with trading”
“Make easy/guaranteed money with Exness.”
“Find your financial freedom with Exness.”
“Start your trading career.”
“Make an income.”
“I started making $$$ with this app. You can do it too.”
“Stop wasting time! Start making money!”
“Now I make this much every week….”
“Look, how much I earned last week in this app!”
“Look, how much I made last week in this app! “
“Bought a new motorcycle after 2 weeks of trading on the Exness App.”
“Finally I bought the bike of my dreams after only 1 month of trading!”
“Even a newbie can easily find his or her way!”
“Exness guarantees quality confirmed by the appropriate license.”
“If the forecast is incorrect, you can cancel the transaction and save money.”
“Find out how you can get money for your dream without loans, collateral or endless debts.”
“Tired of working? Many people make money with this app! You can do it too!”
“Moved to my new place thanks to Exness.”
Spamming is forbidden
Do not use spamming techniques, such as unsolicited spam mass emails sent to a wide group of individuals. This is considered bad marketing. Any form of an unsolicited promotion involving mass sending without prior user’s consent is considered to be spam. This includes bulk emails and posts/messages on social media.
Private messages are forbidden
Attracting clients for and on behalf of Exness, via private communication, i.e. private messages on social networks or messengers, personal emails, phone calls or face-to-face communications is forbidden.
All traffic sources need to be notified to and pre-approved by Exness. Do not advertise Exness at any online or offline places without considering any damage to Exness’ image.
Please check our website for the restricted countries here.
Notify, communicate with and seek feedback from Exness for promoting any marketing material created and/or designed by you. Any material created by you and used for advertising, including but not limited to creatives, landing pages, domains, emails and more should be submitted to your affiliate manager for prior approval before launching.
If you use any contact forms, comments sections, newsletters, live chats or any other form of direct and private communication between you and your visitors/readers, you undertake the responsibility to act in good faith at all times and must not make any false or misleading statements with respect to Exness and/or the services provided by the Company and/or engage in any other practice which may go against the best interests of the potential client and may affect adversely the image and credibility of Exness.
You must not bid on Exness brand names, derivatives and/or other misspellings of the name. All Exness’s brand names and/or other misspellings of the name must be added as negative keywords in all pay-per-click activities. Additionally, you must not use brand names in text ads and/or display URLs.
Please note: While Postback functionality is not supported through Facebook paid ads, Partners can still attract clients via Facebook pages.
A full guide and negative keyword list can be found here.
*An exception can be made at Exness' discretion.
In a case when a Facebook or other social network page (including YouTube) is used for promotion, such social network pages can be accepted as a traffic source only if these pages are not promoting Exness directly but instead promote a website which is used as a traffic source itself. An exception can be made at Exness' discretion. Make it clear on your page, where appropriate, that this is not an official Exness social network page.
Do not promote competitor products, or products that cannot be used with the Exness platform, from your page. Promotion of Exness products, or related forex products that can be used on the Exness platform, is allowed.
Due to Facebook regulations it's not possible to use paid ads to attract clients. If Exness detects clients coming from Facebook paid ads, these clients will not be attributed to the partner whose link was used.
In the case of other social network pages, it is forbidden to use fraudulent schemes when buying advertising for Exness’ brand. Purchasing ads for pages that may appear to the user as Exness pages is prohibited. Creating and maintaining these pages is considered a violation. It is only permitted to keep a page, as your own resource that is not similar to the resources of Exness, and purchase advertisements for this resource.
In the event that you are releasing apps into the app store you must ensure that the app name does not feature Exness’ brand names. If you are found to have released an app including our brand name(s), you will be asked to remove the app immediately.
Website domain names/URLs
You are not allowed to register any domain names which include Exness brand names and/or their variations. If you are found to have registered domain names in breach of this rule you will have your account suspended pending an investigation.
At all times, you must comply with the Exness Partnership Agreement which is available on our website, and any other applicable agreements.