Great news: sending postbacks can better help you track digital campaigns as your network grows. Based on conversion, you can now optimise your campaigns with postbacks which work on almost any marketing network or tracking platform.
Exness Partner’s Personal Area postbacks service setup
Follow these steps:
- Sign in to your Exness Partner’s Personal Area.
- Navigate to the Integrations section.
- Click on Custom Platform.
- On the Postbacks page, choose the event type from ones available in the dropdown menu.
- Enter the Postback URL created at your marketing network or tracking platform.
- If needed, add more events by clicking the “+” sign.
- Once done setting events, click Activate.
With only these few steps your marketing network and Exness Partner accounts should now successfully be integrated. Exness will send postbacks to your marketing network which will give you an advantage when you want to optimise your campaigns.
If you would like to know about the event types we provide, and tokens supported, please continue reading about Events and Tokens.
Event types
At the moment we provide the following event types:
- Registration - tracks the registration of the client referred by you.
- Deposit - shows the amount of each single deposit made by a referral client registered through your partner link.
- First Deposit - shows the amount of the first deposit made by the referred client. In the case of a CPA partner scheme, this event represents the cumulative amount of deposits made by the referred client during the first 24 hours after their first deposit.
- Qualification - represents the amount of calculated partner rewards for qualifying clients under the CPA partner scheme.
We collect registration events every 10 minutes, and other events every 2 hours, while all event types can happen more often than they are registered. These events are pinged to your marketing network or tracking platform.
Tokens
Let take a closer look at the supported tokens for Postback URLs. Postback URLs can be generated with your marketing network or tracking platform.
Tokens are used to pass dynamic information contained within a postback URL. They are described by parameters as each entity (a traffic source or an affiliate network for example) uses specific tokens. Supported tokens are usually displayed when you are building a redirection link inside your marketing network.
With Exness you can use all the parameters from your offer URL (click URL), such as utm, cid or any other, as tokens in the Postback URL.
For example, here is an offer link:
https://www.offer_link.com?cid=4578445344&utm_source=facebook
utm_sorce and cid parameters can be used as tokens in Postback URL:
https://www.postback_link.com?clickid={cid}&source={utm_source}
Supported tokens are only limited by the marketing network or tracking platform you are using.
List of events provided by Exness and their relation to events:
| Postback token | Event type | Description |
|---|---|---|
| {aff_value} | Registration | Client registration, fixed value = 1 |
| {aff_value} | First deposit | first deposit sum value format = XX.XX (numeral) |
| {aff_value} | Deposit | deposit sum value format = XX.XX (numeral) |
| {aff_value} | Qualification | calculated reward from cpa client value format = XX.XX (numeral) |
You can combine tokens to create advanced postback links such as:
http://yourtracking/system/postback?clickid={cid}&goal=first_deposit&source={utm_source}&amount={aff_value}
In this example, we send your marketing network the values of clickid, source and amount for the client’s first deposit, received via the offer URL. You can experiment with different token combinations to achieve the best results for campaign optimisation.